EDDM mailers are an effective way to market your brand and reach out to more customers. It would help if you had a mailing list and target audience and were set to go with direct mail.
In this guide, you are going to learn everything about EDDM.
What is EDDM?
Every Door Direct Mail is a mailing service that USPS offer. It allows you to mail packages to each household in the carrier route. Full-service EDDM does not require a mailing list. So you can reach out to people and help build leads and connections. It works effectively for a business that is looking for exposure and would like to target a large number of people to generate inquiries.
It works on a simple mechanism. You just have to choose a mail package like a brochure, postcard, flyer, or anything else and select a geographical location or carrier route so that the package is mailed to each household in the area. You have to choose the area depending on the neighborhood, ZIP code, or city. Keep in mind that you will have to follow a specific guideline that is provided by USPS for EDDM.
What are the Benefits of EDDM?
Here are some of the benefits of door direct mail printing.
1.No Need to Get a Mailing List
One of the most important things about EDDM service is that you will not need a mailing list. In case you do not have a mailing list and want to promote your brand in an area, EDDM will help in doing it with complete ease. EDDM can cover a larger area even without requiring a mailing list.
Every door direct mail is flexible and isn’t restricted to a specific mailing package. With EDDM service, you can design and pick different postcard sizes and other brochures or flyers and send them as part of the promotional campaign. You can easily choose the template and design according to suitability and fill them with the messages and images of the brand.
3. Better Outreach
With the choice to select a whole range of geographical areas, every door direct specifically offers a wider outreach to a brand than any other kind of direct mailing. EDDM lets you cater to a big group of people across the area and target them with a package. It enables you to find the best route according to the marketing plan and send out the mail to each home in the route’s proximity.
4. Efficacious in Nature
Various kinds of emails are sent out as a part of the promotional campaign. However, not every package is going to get the recognition every door direct mail gets. It primarily comes to the nature of the mail, that is, the postcard that you are sending the size of the direct mail, which instantly grabs attention. EDDM has been designed with headlines and graphics, making them attractive pieces to read and view.
5. Affordable Solution
A big promotional campaign needs a posted permit and a series of other guidelines to adhere to. All these tend to increase the campaign’s price and raise the price for each package. With EDDM, you will not have to worry about the price. This is because the cost is much lower since postage permits are not needed.
6. Easy to Use
With EDDM, you will not need a mailing list; it is an easy mailing option for a promotional campaign. EDDM will prevent you from going through the hectic procedure of securing the mailing list and validating their postal address before they send the package. All you have to do is choose a postal carrier route, and the package is going to be delivered to every address in the carrier route.
Every door direct mail is ideal for local businesses that want to penetrate the area and generate more leads. Any new brand can also use EDDM to lead your new customers. So, it can be the perfect marketing tool for different businesses.