Circle prospecting is a technique of getting leads by reaching out to several homeowners around a certain region. The following are some ideas to make it work.
- Limit the size of your circle.
A certain number of households may work well for you, and this could make you want to extend farther and reach more homes. This may not work out well since it will consume more time and funds and probably not generate the expected results. Don’t go for hundreds at first, but try to limit yourself to tens of the immediate neighborhoods in your listing.
- Be bold enough to knock on people’s doors.
Courage is of great value in these real estate as people will want to deal with someone who is bold enough to face them. It’s understandable if you want to go beyond the limits and be the best, but more is at stake. Be simple and authentic. You may overcome the fear of knocking by having door hangers or sending postcards before visiting the homes to make yourself seem familiar to homeowners. This is a great tip for those that are new to the market.
- Keep the script simple.
You may be under pressure to study what to say, but all you need is to be real and sound authentic. Don’t cram scripts that do not define you. You may find that you are complicating yourself with those scripts that you thought would help you achieve.
- Push on even if you get no leads.
Don’t make the mistake of giving up if you fail to get leads. The key to this technique is familiarizing yourself with as many homeowners as you can. First, you need to achieve this; stop dwelling so much on getting leads first. You have already achieved the key milestone of getting an audience, and this is what will get you to the next step. It’s as simple as planting a seed and being patient to see the fruits later.
- Diversify your methods. Not all strategies will get you leads.
It’s good to try different approaches like postcards and cell phone services such as calls and text messages. Postcards and door knocking also puts you out there and give homeowners a chance to know you better. You have to make yourself known either by name or face. It’s important for homeowners to deal with someone they feel free to talk and deal with.
- Try and learn more scripts related to circle prospecting.
This will help you be conversant with what to say to the homeowners. There are examples that you can relate to. But as said earlier, don’t dwell so much on it, as it won’t be an original conversation.
- Try to involve homeowners in a monthly report of the current market.
Not all homeowners are willing to relocate in the near future. However, it is important to keep them on their toes.