The number of visitors is one of the most important indicators of the success of an event.
As a central building block, you should create an appealing event website and use targeted marketing measures to direct as many interested parties as possible to your event website.
This serves as the basis for marketing your event, chaktty said.
It is the central and therefore also the most important contact point for all guests, speakers, partners, and sponsors.
In this article, you’ll learn why it’s important to create your website for your event.
The first impression
The first impression counts: As the organizer or event planner, you only have a few seconds to convince potential guests to buy one or more tickets on your website.
In this short time, it is decided whether an interested party becomes an event participant.
Visitors need a lot of information to get tickets quickly and intuitively or to find out more about speakers and topics.
For this reason, you should give a quick overview of the most important facts at the start of the event to arouse curiosity about the event, and here, you can briefly summarize the contents of the event.
But isn’t it enough to simply create an event on Facebook, Xing, LinkedIn, and Co.?
Individual design of your event website
One of the most important advantages of a separate event website is that it is permanently available under your domain and allows you to customize it to fit your brand and the event.
Depending on which event software you use to create your event page, the design options are almost unlimited.
The program items and the agenda can be built into your website in a clear and well-structured manner.
Flexibility is particularly important for larger and complex events, according to Techpally. For example, being able to integrate detailed navigation with meaningful sub-pages into the website to make it easier for your visitors to find information on the site.
For example, you could have a separate subpage with information about your speakers, Set up sponsors and partners, or add a vivid picture gallery and videos. Or how about a countdown that counts down the time remaining until your event?
All of this is possible with the help of your event website, but cannot be implemented using common event platforms or social media.
By the way, you can also advertise future events via this page, which saves you a lot of time and energy and increases the reach through returning visitors and the reputation that has already been built up.
Implementation of important additional functions
But in addition to information about the event, the actual goal of your event page is to register or buy tickets!
It is therefore advisable to make it as easy as possible for potential participants to buy a ticket and to seamlessly integrate a registration function or a ticket shop.
In addition, it makes sense to integrate a large, clear call-to-action button with purchase requests on your homepage, eg “Buy now” or “Sign up now”.
In addition, businesspally boss recommend that you summarize the most important information about your event as an FAQ in a separate navigation point.
Where and when does the event take place? How much are the tickets? What services are included in the price?
Is there an early bird discount? Here, too, a clear call to action is indispensable.
By the way: an integrated countdown is particularly effective shortly before the start of the event to stimulate purchases and ensures that one or the other interested party decides to purchase a ticket at short notice.
However, you often only have this design option with your event page.
Other ways to boost your event website are to integrate your Instagram feed on the page or give visitors the option to sign up for your newsletter directly.
This not only makes your website look more professional but in the best case scenario it also gives you new social media followers and newsletter subscribers!
Evaluation and analysis of user behavior
Another reason to promote your event via your event page is that the page and its user behavior can be analyzed in detail, while a social media event page usually only has the data, which is also directly from the respective platform.
As a result, these only indicate the behavior of the members of the respective platform and do not allow for exact monitoring, such as the origin of the visitors.
This makes it more difficult to conclude user behavior, develop appropriate strategies, and to make marketing adjustments.
Nevertheless, social media support the successful marketing of your event immensely!
We, therefore, recommend that you also publish your event on social media, but always link to your separate event page for more information and ticket purchases.
The event website of a social network is a useful addition to your site, offers you additional touchpoints and interaction options with your prospects, and also serves as an individual marketing channel.
Conclusion
In summary, it remains to say: the mixture makes the difference!
Use the many different marketing channels to promote your event and engage with your guests, but make sure to direct your visitors to one central event page as it is the most important point of contact for everyone involved! It also helps you build a brand and build trust with your visitors.
