Author: Vernon Tucker

Best practices in business management include involving employees, adopting flexible work policies, leading by example, rewarding good results… It looks fancy to be a business owner managing your employee and achieving great economic success. However, the process is not rosy as it sounds. As a business owner, you need to implement the best business practices, make tough daily operational calls, motivate employees, and lead your organization into a successful future. Business management plays an important role in helping managers organize and fully utilize their resources to produce the best results. A Master’s degree in business administration or management can help…

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You can measure your brand awareness through surveys, web traffic, search volume, and social listening. The marketing world is divided on the value of measuring brand awareness. Some consider it a pointless accumulation of vain data that does not improve an organization’s marketing ROI. However, another school of thought disagrees, insisting that one way to attract consumers to buy a product is the company’s ability to recall the product. Bryan sharp one of the proponents of measuring brand awareness highlights that you can improve brand recall with consistent logo and tagline display, traditional mass marketing, and celebrity endorsements. If your…

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