Operational and strategy social marketing have similarities. Social marketing does with planning, while operational marketing has to do with carrying out the plans. However, being consistent is a crucial ingredient in this duo. Syncing operational marketing with social marketing to create events, videos, and other forms of content provides a familiar voice for a brand.
Social marketing has existed for a long time, and many marketers have tapped into this trend. To operate without interruption, you need to understand the protocols of these platforms. Here are some popular social marketing platforms used by most marketers worldwide.
Facebook has over 1.5 billion users. Other platforms like Twitter, Instagram, Tumblr, LinkedIn, Pinterest, etc. These flatform foci on B2B and B2C marketing make it easy to reach an audience.
Before you get started, there are some key things you need to identify to relate to operational and strategy social marketing.
- Ensure you’re on the right platform for your goods to align operational to social marketing effectively.
- Ensure the methods or tactics implemented are operational to make your social strategy efforts seamless.
- As aforementioned, consistency seems to be the key to progressing your marketing strategy. Here is the lineup
- Create a content calendar.
Most marketers forget to create a calendar of steady engaging content. Although the process is time-consuming and complex, you need to be operational by posting regularly to gain attention and readership. However, be mindful of what you create to avoid a spammy site that search engines will disqualify.
This challenge can be overcome by relating operational marketing to your social marketing strategy. Having a calendar is a start. A calendar allows you to make schedules in advance and the overall activities displayed. The method also provides direction flow of the social marketing strategy. Things that can be made out on the calendar include holidays, promotions, sales, etc. This record will keep the tasks designed, edited, and formatted to publish according to plan.
- Enable social marketing promotion.
To get more audience, you need to start an operation on social marketing promotion. You can share your blog post, video, image, and other content using social marketing platforms for publishing. There are many social marketing platforms to post this content and get feedback. Some have plug-ins that allow you to carry out extra activities in social marketing. Some allow for multiple profiles linked together to quickly spread the contents and align your operations with social marketing strategy. Promotion is an active part of the marketing strategy; the process is essential to draw customers to your product. Promotions are done as discounts, coupons, bonanzas, etc. you can also set automated bots to help respond to clients in your absence without losing money, time, and other resources.
- Optimize images and descriptions.
Images and descriptions should be SEO foolproof. Having SEO content will make a post readable and high ranking on search engines in terms of grammar, spelling, etc. SEO-optimized pages can display on different platforms accurately and reach the required audience to click. The images should be full-sized and thumbnails merged with links. Every link you share should contain a picture or image of your brand to increase the possibility of posts being read, commented on, viewed, or shared by others. This method is used by large companies such as Netflix and Oreo and has brought them huge success. This method is a surefire way to instill operation in your social marketing strategy.
- Schedule posts with automated tools.
Once the physical calendar is filled, it’s time to automate the system using some calendar tools like Hootsuite and Buffer. These tools are effectively easy to carry out operational marketing with social marketing strategy. Marketing automation is so compelling that 88% of users see it as a way to streamline operations with social marketing strategy types.
However, these tools may be expensive for some organizations but necessary to help the operation of their strategy. Either way, using these platforms can help create a calendar of the post to be published on different social marketing sites. They are also designed to monitor, track and report leads to the organization.
The operational part is to periodically check posts to avoid breaching content while promoting your brand’s live events and other activities. However, syncing operational marketing with a social marketing strategy is a fantastic way to increase marketing efforts.
- Hold regular meetings.
Holding regular meetings is making a physical connection with your employees and customers. Meetings keep everyone on the same page, making functions go as a team. They have to be an active connection between the content people, leadership, and the rest of the departments. Organizing a gathering of everyone will address issues to reach a common agreement and goal while leading the company’s direction. However, calling a meeting means there is a crucial issue to be discussed; otherwise, the meeting is a waste of time. There is a system to handle a meeting, primarily operational and social marketing strategies. The meeting has to be brief. A brief meeting will keep everyone on their toes, concise, and direct to the point. You can do additional follow-ups through email or chat to spread further responsibilities and critical points. Though the meeting should be brief, there should be space for brainstorming ideas, raising concerns, and discussing areas of win and loss in the business.
Relating operational and social marketing strategies will create a comprehensive tool for marketing initiatives. By neglecting the combination, you’ll find a loss of brand virality and exposure to the world. When you integrate business marketing strategies on both operational and social levels, you can expect a functioning and consistent brand name across each platform. Don’t forget to seek help from automated tools in research and planning to scale efforts. When operational and social marketing is combined, return on investment will be high while keeping customers satisfied, referring, and returning to engage with the brand.